Klaris – the new brand of professional LED lighting solutions

An industry in transformation

The global lighting market is undergoing a radical shift. In 2023, more than 70% of lighting systems installed in commercial and industrial buildings were LED, and forecasts show that by 2030 almost all projects will use this technology exclusively.

In Romania, the transition is accelerating, yet challenges persist: long delivery times from Western European brands, uncertainty around the quality of Asian imports, and the lack of a stable local partner.

Against this backdrop, Klaris emerges — a Romanian brand of professional lighting solutions designed to offer Western European quality with the speed and flexibility of local production.

Why Klaris, and why now

Behind Klaris stands ELM Romania, a company with decades of experience in manufacturing lighting solutions for international brands. Out of this expertise came the need to create a brand with its own identity and clear strategic direction — to become the reference brand for professional LED solutions in Eastern Europe.

“We felt it was time to step out of the OEM shadow and offer professionals directly what we do best: reliable products, delivered quickly and backed by true partnership,” the Klaris team explains.

Real-world applications

Klaris enters the market with a complete portfolio designed for the real needs of professionals: offices where productivity and visual comfort matter, factories and logistics spaces where safety and durability are critical, commercial areas where atmosphere defines customer experience, residential projects where energy efficiency is increasingly important, and educational spaces where lighting supports focus and learning.

Beyond these applications, Klaris looks to the future through two strategic directions: Smart Lighting, bringing intelligent control and energy efficiency, and Human-Centric Lighting, which adapts light to the body’s natural rhythm.

The advantage of local production

Manufacturing in Romania means more than cost efficiency — it means proximity, four-week delivery times, and the ability to tailor solutions for specific projects. By comparison, deliveries from Germany or Italy often exceed 12 weeks, while Asian imports involve quality risks and unpredictable schedules.

Klaris positions itself as the reliable alternative: certified European quality combined with the agility of local production.

Who Klaris is for

Klaris was built for professionals. Installers benefit from easy-to-mount products, clear documentation, and technical support. Distributors gain a stable partner with available stock and reliable delivery times. Companies and lighting designers get the confidence that their projects will be delivered on time and to specification.

“We aim to be the brand installers trust and the partner distributors rely on,” emphasizes the Klaris team.

The Klaris promise

The Klaris brand promise is simple and direct: high-performance, professional LED lighting solutions, made in Romania, with full support, fast delivery, and flexibility for every project.  It’s the Klaris way to build trust — through concrete actions, consistency, and lasting partnerships.

Looking ahead

Klaris launches in Romania today, but its ambitions are regional. Within the next three years, the brand plans to expand into Serbia, Bulgaria, Hungary, Poland, Croatia, and Ukraine.In five years, the goal is for Klaris to be recognized as a relevant player across Eastern and Central Europe.

The professional lighting industry needs stability, innovation, and reliable partners. Klaris aims to be Romania’s answer to that need — a brand that unites performance, availability, and real support for professionals.